Project Title: Mission Paani
Time Frame of Evaluation: Three Months
Locationof project: Achalpur and Chandur Bazar Blocks of Amravati District in Maharastra
Proposal Deadline: 14th August 2020,Friday
Overview and Background
Water For People India Trust (hereafter referred to as Water For People India) was established in 2008. The Trust aims to provide universal access to safe drinking water, sanitation and improved hygiene practices, sustained by local institutions, government and private sector. The primary objective is to design and implement high-quality WASH programs and projects that directly contribute to improved health and overall well-being of vulnerable and marginalized communities. Over the past decade, Water For People India Trust has emerged as a niche organization with focused water, sanitation and hygiene (WASH) programs that cater to most vulnerable and marginalized communities and public institutions including Anganwadi centres, schools and health centres. Water For People India Trust is a direct- implementation agency supported by civil societies, local NGO partners, and entrepreneurs.
In line with its vision and mission Water For People India has partnered with Reckitt Benckiser (RB) program on their flagship initiative “Mission Paani”. Water For People India will demonstrate a proof of concept through its pilot project for its proposed model for Mission Paani, viz. the “Conserve-Sustain- Transform” model.
India is undergoing the worst water crisis in its history with nearly half of the population suffering from high to severe water stress. With India’s water demand set to be twice the available supply, the Government of India has launched its two key initiatives, Jal Jeevan Mission and the Jal Shakti Abhiyan in 2019. Jal Jeevan Mission aims to provide Functional Household Tap Connection i.e., Har Ghar Nal Se Jal (HGNSJ) to every rural household by 2024. The programme focuses on the delivery of 55 litres per capita per day (lpcd) of quality water at the household level. Jal Shakti Abhiyan is a time bound campaign with a mission mode approach. It undertakes activities for rainwater harvesting, water conservation and replenishing water bodies for meeting the acute water shortage and for improving the ground water level.
Reckitt Benckiser (RB) is supporting the Government of India (GoI) in its endeavours to address the water crisis. RB’s flagship initiative, Mission Paani, aims to generate a nation wise consciousness, action and behaviour change for protecting and conserving water resources while instilling a sense of respect and habit for water saving among the communities. The global launch of ‘Mission Paani’ took place at the World Water Week in Stockholm, Sweden on August 29, 2019.
While many water access programs focus solely on water supply, Mission Paani is a flagship campaign that integrates behaviour change communication (Measure-Reduce-Reuse) along with water conservation and governance measures (Conserve and Transform) – all aimed at an increase in availability of water, water resource management, while also reducing per capita demand.
Water For People India proposes to adopt the ‘Conserve-Sustain-Transform’ model for Mission Paani that focuses on three key components to demonstrate water use efficiency and self-sufficiency. (Refer to Annex I for details of the Program Strategy for the Mission Paani Pilot). In the initial three-year phase of the project Water For People India will build a proof of concept of its proposed model through its pilot project in two blocks of Amravati district in Maharashtra.
Key interventions of the pilot project focus on water conservation and good governance measures, with an integral behaviour change communication effort to promote water consciousness among households and farmers, increased water availability, and increase in the proportion of greywater reused and recycled (the relatively clean wastewater from baths, sinks, dishwashing, clothes washing, and other household water use except toilets) at the household and community level, as appropriate. The Pilot Project will provide technical support to the district government and other stakeholders (private players) to implement water conservation, community management of pipe water supply and behaviour change activities as per the ‘Measure-Reduce-Reuse’ framework. As a part of this technical support, the project will support the development of two block-level water resource management plans in coordination with the block and district government. Further technical support for water conservation and reduced consumption of water will also be provided to the gram panchayats covered under the pilot project. These interventions will lead to reduced water consumption at home and at schools and for agricultural purposes, will reduce water losses across drinking water sources, will improve water availability during water scarce periods and will result in recharging of underground water/ aquifers. The pilot project will work with the local households, communities, and Panchayati Raj Institutions to identify innovative and effective ways to build a culture of water consciousness.
With appropriate contextualization and improvements to this ‘proof of concept’, its scaling-up could have significant positive implications for the sustainability of India’s water resources for the future.
Water For People India is looking for a technical agency to support its efforts to establish a baseline, contribute to program design phase and concurrent monitoring and finally engage in the final evaluation of the initiative with clear recommendations on the scaling up of the pilot within the district, other districts of the state and showcase proof of concept at the national level for its wider replicability. In this regard, proposals are invited from agencies with expertise in conducting such surveys behaviour change communication strategies in water domain and a strong understanding of water conservation and water governance aspects. The concurrent monitoring by the agency will be in addition to the internal monitoring activities of Water For People. Concurrent Monitoring will provide regular feedback on processes and quality of implementation and will enable the project implementation team to make mid- course corrections.