Consultant services for UNICEF’s Market-based Sanitation Guidance, Markets and Supplier Financing Centre

United Nations Children's Fund (UNICEF)
Copenhagen, Denmark
Position Type: 
Organization Type: 
International Organization
Experience Level: 
Senior (10+ Years)
Degree Required: 
Advanced Degree (Master's or JD)


Please note: this job post has expired! To the best of our knowledge, this job is no longer available and this page remains here for archival purposes only.

Location details: Office based (with potential to be home-based with one to two travels to Copenhagen)

Duration: 2 months over the period of 3 months (approximately)

Anticipated Start Date: December 2019 or as soon as possible

Context and Purpose of the Consultancy:

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. This includes that all children and young people can access and benefit from goods and services that provide an opportunity to survive, develop, thrive and reach their full potential, without discrimination, bias or favouritism.

According to WHO/UNICEF JMP (2019) recent estimates, 673 million people worldwide are still practicing open defecation and over half of the global population or 4.2 billion people across the world lack safe sanitation. Against this backdrop, UNICEF designed its global strategy for water, sanitation and hygiene (WASH) 2016-2030 to contribute to meeting the Sustainable Development Goal (SDG) target 6.2 to achieve access to adequate and equitable sanitation and hygiene for all and end open defecation by 2030. As part of this great challenge, under its Strategic Plan 2018-2021, UNICEF is aiming to support 250 million people to stop open defecation and is aiming to achieve 60 million people to gain access to at least basic sanitation through UNICEF-supported programmes by 2021.

A key approach adopted in UNICEF’s global WASH strategy is to build sustainable markets for water, sanitation and hygiene goods and services that balance demand and supply. Given that markets for sanitation goods and services in many low-income countries are poorly developed, there is a need to influence and shape these markets to ensure that products and services are available, accessible and affordable to those who need them. It is in this context that UNICEF has developed a Sanitation Market Shaping Strategy that defines market shaping as: ”[..] a combination of carefully-targeted catalytic actions, selected on the basis of in-depth market analysis, designed to stimulate a diverse range of appropriate sanitation services, products and suppliers, and ensure the market as a whole remains healthy and sustainable”.

In support of the above, UNICEF is in the process of developing a guidance that can help programme implementation actors, including UNICEF country offices and government partners, non-government organizations, and other support agencies working on improving household sanitation, to plan, design, implement and evaluate Market-Based Sanitation (“MBS”) solutions in order to positively influence the market actors and encourage the creation of vibrant, sustainable and healthy local sanitation markets.

While the first chapters of the guidance have been developed, UNICEF Supply Division seeks to devise two additional chapters that leverage UNICEF and others’ experience and approaches in market influencing to address market barriers that inhibit children’s access to essential supplies. The chapters will examine what interventions have been developed in the sanitation sector to address these market barriers and how these interventions can be scaled up and amplified. In addition, the chapters will examine market shaping approaches that have been successfully implemented at scale in other sectors and how these approaches can be translated to the sanitation market. The two chapters will specifically describe advanced modalities to reduce transaction costs, increase market information, balance supplier and buyer risks and increase access to capital for the development of local supply base.


The consultant will be responsible for:

A. The development of two chapters to complete the existing draft MBS guidance

The consultant will be required to structure and do research necessary to write two chapters of the guidance for a total of about 20-30 pages.
The first chapter shall i) describe approaches to influence markets, building on UNICEF and partners expertise and experience in market influencing and ii) describe the pathway for devising and implementing customized market influencing interventions to address the market barriers at scale, drawing on lessons learned from interventions that have been trialed in sanitation markets as well as from market shaping interventions that have been successfully implemented at scale in other sectors.
The second chapter shall i) outline existing and novel approaches developed by UNICEF and other actors to support and facilitate access to affordable capital for suppliers and how they apply to sanitation entrepreneurs to enable them to invest in sanitation enterprise and ii) describe how UNICEF can facilitate the implementation of these approaches.

B. Case Studies

Based on information provided by UNICEF, document 1-2 brief case studies of 1 or 2 pages each to illustrate how market influencing initiatives and support to local supply base development have been devised and implemented and to what extent it can be expanded to sanitation markets.
The Case Studies will be integrated into both chapters to facilitate the flow of reading the guidance.


- Inception report
- Regular interim progress updates
- Draft and final two chapters produced in English and ready to be integrated in the final Market-Based Sanitation Guidance (including Case Studies)

The analysis will avail itself of both secondary and primary sources through desk research and key informant interviews with UNICEF staff in Headquarters and relevant Country offices, as well as external stakeholders (e.g. USAID, WASHPaLS partners, iDE). UNICEF will support arranging the interviews as needed.

It is expected that the review process will involve both an internal UNICEF review as well as a designated peer review group.

UNICEF will provide the consultant with background such as:
- UNICEF’s global Strategy for Water, Sanitation and Hygiene (2016-2030)
- UNICEF’s Sanitation Market Shaping Strategy
- UNICEF’s Market dashboard
- Key outcomes from the series of Industry Consultations that UNICEF convened in West and Central Africa region, Eastern and Southern Africa region and South Asia region
- Existing chapters of the UNICEF’s Market-based Sanitation Guidance
- Existing case studies on the way UNICEF shapes the market in other sectors
- UNICEF’s Financing and Domestic Resource Mobilization Strategy
- UNICEF’s Special Contracting Guidance Note
- UNICEF’s programme guidance on how to engage with business


Advanced University Degree in WASH (Water, Sanitation & Hygiene) related discipline, Business, Economics, International Development or other related field.

Professional Experience:
A minimum of ten (10) years professional work experience including a minimum of seven (7) years in market-based approaches, market research, market dynamics, market shaping or business development is required. Private sector engagement, familiarity with sanitation markets and the market landscape in low income countries is a strong asset. Relevant work experience related to market-based sanitation is desirable. Work experience with UNICEF or other UN agencies is also desirable.

Other Skills and Qualifications:

Competencies: The successful candidate is expected to demonstrate the following competencies that are considered to be necessary to this consultancy:

• Communication
• Working with People
• Applying Technical Expertise
• Analyzing
• Creating and Innovating
• Formulating Strategies and Concepts

Technical Knowledge

- Expertise in market dynamics, market shaping, ideally relating to sanitation market
- Experience in market-based approaches and solutions
- Solid understanding of commercial activities (acquisitions / business / contracting) in the private or public sectors
- Familiarity with innovative financing mechanisms including “push”/“pull” industry incentives, and/or supplier financing structures

Language Requirements: Fluency in both written and spoken English is required.

Evaluation Criteria

Qualified candidates are requested to submit:

1. Cover letter/application.
2. Financial quote for the consultancy which must include: the total consultancy fee (broken down into daily rate in US Dollars and number of consultancy days), travel costs (if applicable, with details of the economy class ticket price) and administrative fees (if applicable, broken down into the separate categories of costs like internet, phone etc). The fees should be inclusive of all taxes.
3. CV.
4. Examples of previous, relevant work.
5. At least 3 Reference contacts

Questions can be sent to with subject line “Consultancy - Development of UNICEF’s Market-Based Sanitation Guidance”.

Please be informed that all applications must be submitted through the UNICEF electronic application system by 10 December 2019.  Applications submitted by email or without a daily rate will not be considered.

UNICEF considers best value for money as a criteria for evaluating potential candidates. As a general principle, the fees payable to a consultant or individual contractor follow the “best value for money” principle, i.e. achieving the desired outcome at the lowest possible fee. Please note that consultants and individual contractors are responsible for assuming costs for obtaining visas and travel insurance. Successful applicants will be invited to a telephone interview and will be evaluated by the following criteria:



Overall Response (20 points)


Understanding of tasks, objectives and completeness and coherence of response


Overall match between the ToR requirements


Technical Capacity (50 points)


Relevance of consultant’s experience with similar projects and as per required qualifications


Quality of previous work






FINANCIAL PROPOSAL (max 30 points)


Daily rate, lump sum, per deliverable


Economy Air Ticket


Total estimated cost of contract (proposed contract fee only)


FINANCIAL PROPOSAL – Weight Combined Score




Opening Date Tue Nov 26 2019 02:00:00 GMT-0500 (Eastern Standard Time) Romance Standard Time
Closing Date Tue Dec 10 2019 17:55:00 GMT-0500 (Eastern Standard Time)