Stakeholder Communications Plan for Systems Change Evaluation and Learning Synthesis for India, Bangladesh, and Indonesia
Water.org is a dynamic, rapidly growing international organization committed to promoting access to clean drinking water and improved sanitation to communities in developing countries. Working in partnership with donors, partner organizations and communities, we have helped more than 25 million people around the world access improved water and sanitation supply services.
Water.org’s WaterCredit initiative leverages the power of affordable finance to promote universal access to water supply and sanitation (WSS) services. WaterCredit started in 2003 by engaging local water sanitation and hygiene (WASH) non-governmental organizations (NGOs) to establish revolving loan funds for water and sanitation improvements. In 2008 Water.org began to partner with microfinance institutions (MFIs) to scale up WaterCredit by providing partner MFIs with the required (I) technical assistance, (II) capacity building, (III) tools and (IV) mentoring, to develop, pilot test and roll-out, profitable and sustainable loan products to finance water supply and sanitation (WSS) solutions. In more recent years, Water.org has started working through alternative channels to reach people with WSS access, such as partnerships with utilities and service providers, and on a policy and systems change level.
Since 2013, Water.org have empowered more than 3.5 million people with access to water and/or sanitation in India, Bangladesh, and Indonesia.
Table as of May 2019
Over the past six years, Water.org has cultivated a large evidence base through rigorous monitoring, evaluation, and learning efforts. The programmatic efforts have piloted, tested, and in many cases scaled access to water and sanitation for those living in poverty. Water.org is currently undertaking efforts to synthesize insights across this evidence base and present that information to internal and external audiences. Outputs for this synthesis include the following knowledge products:
- White paper on policy and practice systems change
- A global and cross-country analysis report that examines Water.org’s approaches and impact
- Country learning notes for India, Bangladesh, and Indonesia
- A themed learning note on gender implications with WSS financing
- Business case studies
Scope of work – stakeholder communication strategy
Aim and objectives
This project will develop a communication strategy for Water.org that includes a roadmap for how to best develop, present, and disseminate key insights from our evidence base in Bangladesh, India, and Indonesia.
Water.org has gained tremendous amount of experience through the implementation of WaterCredit and working through a variety of stakeholders on policy and practice change issues and with individual microfinance institutions. The communication strategy will enable Water.org to plan and design communication materials that resonate across targeted audiences in a powerful and actionable way with the larger goal to help shape the global agenda and compel action to catalyze affordable water and sanitation financing for all.
The stakeholder communications strategy will help guide the development and dissemination of the analysis and key insights across the following knowledge areas:
- The business cases for WaterCredit across different financial institution audiences
- Best practices across various interventions and approach in each country
- Critical factors that impact scale and WSS financing
- Key drivers for achieving WSS financing sustainability
- The role of WSS financing in achieving Sustainable Development Goal 6.1 and 6.2
- Policy and practice systems change and resulting impacts and implications
The stakeholder communication strategy would seek to accomplish the following objectives:
- Identify the key stakeholders to target for the communication strategy.
- Identify key themes or motivating factors that are most relevant and impactful for each identified stakeholder. This will help steer Water.org in what themes or messages we should seek to gain additional insights as we conduct the evidence base syntheses and a systems level evaluation. This will also help Water.org understand the motivations for each stakeholder and will allow us to present and message our findings more appropriately for each target stakeholder.
- Provide examples of presentation methods that will best to present findings of the research to ensure it is easily digestible and actionable for the targeted stakeholders. This deliverable will inform the list of knowledge products listed on page 1.
- Provide list of dissemination channels that are most relevant and impactful for each identified stakeholder.
- Present a roadmap of the communication strategy in the identification, design, implementation, and dissemination of the communication materials.
The Stakeholder Communications Strategy should address presentation and dissemination methods appropriate for these audiences. The target audiences of the evaluation and learning synthesis include:
- WSS practitioners,
- policy makers and opinion formers on the national and regional level,
- funders and investors, and
- others directing the flow of WSS finance and the uptake of WSS lending.
Based on objectives of this TOR, Water.org will contract with the Consultant to perform the following services:
- Landscaping of target stakeholders: Vet the starter list of target audiences compiled by Water.org. Verify that they should be targeted and add to the list as needed.
- Conduct key informant interviews: Meet with Water.org staff and potentially with additional in-country stakeholders that can provide insight into proven communications methods with the target stakeholders.
- Conduct review / benchmarking of similar communication strategies to inform deliverables
- Stakeholder analysis, with key motivations identified: This analysis will outline the different key stakeholders Water.org should aim to target our messaging. Key questions to address:
- Aside from the identified stakeholders, are there others we should focus our attention to? Who are the biggest, most influential stakeholders in terms of WSS financing in Bangladesh, India, Indonesia? On a global level?
- What are the strongest motivators for each identified stakeholder or type of stakeholder?
- What interest does this stakeholder have in this evaluation or in WSS financing in general? How does this topic align with this stakeholder’s internal goals/mission?
- What information will be helpful to use to build, present, and strengthen the case for WSS financing to them?
- Key Messages Guide: A guide identifying which key messages or themes are most relevant and impactful for each identified stakeholder. This guide will help steer Water.org in what themes or messages we should seek to gain additional insights for while conducting the evaluation. This will also help Water.org understand the motivations for each stakeholder and will allow us to present and message our findings more appropriately for each target stakeholder.
- What general main messages will speak loudest to them? What are some key points from our research that can directly speak to the motivations of the identified stakeholders?
- Presentation guide: A guide suggesting how best to design and present findings from the evidence base to ensure it is easily digestible and actionable for the targeted stakeholders.
- What are the best presentation methods to ensure our message is met seriously?
- Dissemination avenues: A guide identifying which dissemination avenues are most relevant and impactful for each identified stakeholder.
- What modes of dissemination are impactful for our identified stakeholders?
- List of interviews conducted and/or sources consulted, including:
- Interviews in summary form
- Interview questions
- List of websites or other external sources consulted
We anticipate that this assignment will take approximately nine weeks. The assignment is expected to begin on December 11th, 2019. All final deliverables will be due on February 14th, 2020.
- December 2nd: Proposals due
- December 9th: Sign TOR
- December 11th: Assignment begins
- January 31st: Share draft with Water.org to review
- February 14th: Final deliverables due
Skills and Experience
To be considered for this project, the consultant must possess the following skills:
- Strong background in communications targeted to practitioners, governments, multilaterals, funders
- Understands motivations of key audiences, especially multinationals and various governments
- Strong interview skills to meet with Water.org staff and possibly external stakeholders to gather information on how to best communicate and package information for target stakeholders, specifically for practitioners
- Experience in conducting stakeholder analysis
- Experience in drafting dissemination plan and ideas
Water.org has budgeted $40,000 for this project.
Individual consultants, consortia, or firms may apply. To respond to these terms of reference, please send the following to firstname.lastname@example.org before December 2, 2019.
- Brief technical proposal outlining the proposed approach, no more than 8 pages
- Budget proposal for the entire communications plan, separating time, travel, and miscellaneous costs
- Tentative timeline, with key milestone dates identified
- List of qualifications highlighting similar past work, including no more than 2 examples of relevant work
 Water.org will provide a starter list for the consultant to vet and add to as needed.